By Del May, ActionCoach

Meaningful change in life or in business must be dramatic. Minor change is easy to accomplish and yields minor differences. For example, to increase the sales of your business by 150% in three months will take massive changes in both your thinking and the way you do things.

In order to HAVE anything in life we all recognize that we have to DO something to achieve it. If you want wealth, you must invest. If you want love, you must give it first. If you want respect, you must earn it. No matter what you want, you need to DO in order to HAVE.

DOing is not the only thing you need to change in order to HAVE. You must BEcome the person who will have the things or persona that you desire. You must develop the identity, beliefs, and values that a person who posses those things has; we’ve all heard of the Lotto winner, whom within three years was broke. He/she didn’t become the “millionaire”.

Let’s talk a bit about BEcoming. Everyone has an identity that they’ve developed, usually at a very young age. That identity has values and beliefs that can limit you. Perhaps you believe that customers are always looking for a discount, hence you will attract that sort of customer to your business because of your belief. Maybe you believe that business owners are greedy. Who do you suppose will be attracted to your business?

In order to HAVE something like a million dollars, you have to develop the beliefs and values of a millionaire. In fact it is said that you will earn + or – 10% of the earnings of the three people you associate with the most, because you will develop the values and beliefs of these people.

Business is no different.

In order to HAVE amazing customers, you must develop your business into one that will attract amazing customers. What is an amazing customer? It is specific to your business. Only you can define for yourself the characteristics of your amazing customer. Perhaps it includes a customer who always pays cash. Maybe one who sends you lots of referrals? You must identify who your amazing customers are and what these customers want. You must know how these customers shop. You must BE the business where these customers want to shop, a place which consistently delivers more than your customer expects.

Once you are the business, then you must DO the things that make these customers know what the perfect business will do for them. If you want customers to come, you must BE the business that will attract them.

Just remember you must BE as well as DO in order to HAVE.

Now is the best time to make your dreams for your business a reality. For a free business diagnostic, call ActionCoach Del May at 480-636-8980 today.